Label design can make the difference between a product flying off the shelves or not appealing to shoppers at all, that’s why in a world full of good looking brands and endless visual stimulation, visual seduction is a decisive factor when choosing a product.
Good label speaks to the target audience in a way they can relate to. So, that’s why it can’t be taken for granted, A label only has a couple of seconds to draw in a consumer to pick it up off the shelf, so, good product packaging needs to combine a distinctive branding, design and a powerful copy to persuade people to fall in love with it just like love at first sight.
Many manufacturers rush products to market without taking the time to design the perfect packaging asumming this dosen’t really matter and later they don’t understand why the sales are so low, Imagine having a label that is so dull that people overlook your product no matter how good it is.
«Investing a little more time and effort into the professional design of a label will pay off long term»
Take Pepsi for instance: The label has become so popular over the years that even if you see only its logo from afar, you will know what drink it is.
«There was a time when product packages were just a container and labels were meant only for specifying the product details. The changing market has now put many additional responsibilities on those in-charge of product packaging design and labeling of a company». -Anne Carton
Aside from the fact that you are legally obliged to have a label on the product they sell, it is also essential in promoting your business, a memorable branded product label is just as important as the quality of the product itself. Whether you choose a slick gloss, coated or matte surface these are important factors to consider.
3 recommendations for good label and packaging design:
- You may want to choose something distinct that enhances the look of the product: Every package is meant for a particular product only, so it should be designed in a way that it shows its friendly relation with the product. Take in consideration that layering techniques can be use to create a label design that is like a work of art.
- Use a font size that’s large enough, ideally for everyone, including people with reading glasses: The text should be sized above 6 points at the very least, and if you can, try to design the label with the important information at 10 points and up.
- Almost all industries have some pre-defined rules. For example, shoes come in carton boxes, toothpastes come in a tube so, If you can change the rule of your industry and come up with an innovative packaging, then your product will never go unnoticed.
One last thing, you can change the labels every now and then just to give your products a fresher look, but most of all, never forget to focus on the actual product. Even if the label is good, if the product is not, people will only buy once, Watch out!
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