Thumbnails are science: Netflix knows what you like the most
Big streaming platform «Netflix» knows the importance of using the right artwork to attract users to the content they would like the most, a person takes only 90 seconds to take a decision between watching a clip or not and a typical viewer spends just 1.8 seconds considering each title (82 percent of the time based on the artwork)
Imagine having a fantastic web show, YouTube channel or a podcast and nobody paying attention to your content because of an ugly Image? Terrible.
The streaming leader (Since 2014) knows all of this BIG TIME and has developed a whole framework that allows them to intersect data with creative to help their users find what’s right for them faster and effectively, basically givin’ them what they want.
«human brain can process images in as little as 13 milliseconds».
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Thumbnails are science: Imagine having a fantastic web show, YouTube channel or a podcast and nobody paying attention to your content because of an ugly image? TERRIBLE. Check our latest blog post to find out what makes a thumbnail just perfect and get more views (link in the description) #YouTube #graphicdesign #branding #design #blog #design #inspo #inspiration #dailydesign #portfolio #graphicdesigner #artwork #marketing #digitalstrategy
Now, the question is: how to make the perfect thumbnail?
- Having too much going on makes people get confuse: It’s well-known that humans are hardwired to respond to faces so using a close up of the face is just good enough
- Faces with complex emotions outperform stoic or benign expressions are more attractive than just cute photos, seeing a range of emotions actually compels people to watch a story more. If eyes are the window to the soul, including emotive eyes can lead viewers into the heart and soul of your video.
- Less is more: use only a few people in your thumbnails, if you are making a video about a movie or a band use just a really representative face of the whole group, not a group picture.
- Bright backgrounds usually attract more click than soft backgrounds. The brighter the colors, the more chance the thumbnail will stand out from the rest.
- Show some action! The more action you can pack into a single thumbnail, the better. If your video has scenes of an explosion or a really impressive moment then this is the money shot.
- Include a big title: Just be careful to not overshadow the content with your text and yet keep it large enough to read on any device.
- Branding for your thumbnails: Is your videos belong to a series use some the same color and font to give them some consistency, this would make people understand that all of your videos are connected but If you have different types of content, use a different color to help viewers know exactly what they are getting into. Just give your custom thumbnails some consistency.
It’s time to start paying attention to the image your online presence has, the content is king but the image is what would make people like it in the first place (nobody falls in love with feelings, people fall in love with your image), don’t try to fight so hard against the system and just hire the right graphic designer to help you!